UNIT 10 MARKETING

UNIT 10 Marketing
10.1 The marketing mix
A . Make a list of seven products (godos or services) that are produced or provided in your city or region.
1. “El choyero” flavored water
2. Sopa fria (home made pasta with local ingredients)
3. Glass at “The glass factory”
4. Cinemex and Cinepolis cinema
5. Suburcabos
6. Universidad del golfo de California
7. Balmaceda escuderia racing
B. discuss these questions about some of the products you’ve listed:
• What competition does each product face?
In my opinion local products are the ones that have the most completion, doe to the short distance we have from the USA border, American product ,wich most of the time are of better quality, are very easy to get and at very reasonable prices.
Services on the other hand, are always competing, but with each other.
• What is the image of each product?
“Aguas de sabor El choyero” are 500 ml bottled waters with a blue tag.
Sopa fria is a local dish based on home made pasta with local ingredients.
“The glass factory” Exotic glass orniments are sold in this local store.
Cinepolis and Cinemex are Very clean , sober cinemas.
It is a green bus for 45 passangers that goes from San jose del cabo to Cabo san lucas.
• What is the image of the company that produces it?
Local products like most products in general are made very carfully, so
That they can have a clean healthy image.
And services have a friendly, playfull , safe, image.

C. Fill in the gaps in the sentences with thw words on the list.
1. What is marketing mix?
The marketing mix consist in “the four P`s: Providing the customer with the right PRODUCT at the right Promotion , presented in the right PRICE, and available in the easiest way Place.
2. What is a product?
A product is not just an assembled set of components: it is something customers buy to satisfy a need they feel they have. The Image and the Design of the product are as important as its specifications.
3. What is price?
The product must be priced so that it competes effectively with rival products in the same market.
4. What is promocion?
The product is presented to customers through advertisement (e.g. tv ,commercials, radio spots, newspaper,posters, packaging (e.g design, labels , material), publicity,P.R and personal selling.
5. what is “place”
Your product must be available to customers through the most cost-effective channels of distribution. A consumer product must be offered to end-users in suitable retail opportunitie, or available hire purchase or by mail purchase.
6. What is meant by “ S.W.O.t.”?
A firm must be aware of its strengths and weaknesses ant the opportunities and threats it faces in the market place.

D. Wich of these opportunities and threats do firms in your regions face in the next two to three years?
• Competition from other local firms, or from others regions
• Rise or fall in demand
• New technology

10.2 Advertisment and commercials
B. study the advertisement on the next page and discuss these cuestions.
• What exactly is the product being “sold”?
Vacation trip, maps and guides, ice cream
• How well does the add succed int the four stages of “AIDA”
They succed very well……just the first one, I think is a little confusing
• What kind of customes is each one directed to
• Tourists, locals general clients.

What is the unique selling proposition?
They all draw attention, they make you be interested and desire what they have, and all encourage to take prompt action, except for the one from united colors of Benetton.

C. The adds you have cut from magazines and newspapers to the members of your group
• Target customers:
Torists and locals
• The usp of the product:
Atv tours with better quality and a lower price than the competition.
• How the add works in terms of the four stages of “AIDA”
They use the big 4 wheelers to draw attention, and the sight makes it look like an interesting place to visit, and it makes you desire being there.
• Wich is the best add, do you think?
Ben & jerry`s ice cream shop. It is very atravctive, and colorfull
10.3 Promoting productd and brands
A. Wich of the following methods are used to promote each of the.
Circus,ride bikers ,zoo,Flights: brouchures , direct mail, press releases, point of sails display.
B.1 can you name ten well known brands wich are their competitions?
Coca-cola- Pepsi kelloggs-Nestle Kodak-fuji film swatch- casio IBM- HEWLET PAQARD
AMEXRICAN EXPRESS- VISA SONY-PANASONIC MERCEDEZ BENZ-BMW NESCAFE-CAFE LEAL
2. NAME ANOTHER FIVE FAMOUS GLOBAL BRANDS. WHAT ARE THEY FAMOUS FOR? WHY DO PEOPLE PAY SO MUCH MONEY FOR THEM¿
• DUNHILL
• LOUIS VUITTON
• CARTIER
• MONTBLACK
• LACOSTE
10.4 Possibilitty, probability y certainty
D. work in groups.
Sports and fitness:
• More and more people are exersizing.
• Air travel. People whant to travel more.
• Computes
• Shop and stores.


10.5 Marketing your region
A.How much of this information is relevant to marketing your own country? It is very relevant to know how many people come from other countrys and what countrys they come from, because according to their culture it can give us a clear idea of who our, possible customers are, and what they need, this way we can satisfy whatever needs they have.
B.5.
• Who are your potential consumers?
US CITIZENS, CANADIAN, AND MEXICANS
• What are the main features and benefits of your product?
BEAUTIFULL LANDSCAPES, GREAT INFRASTRUCTURE, FIRST CLASS SERVICE.
• What are the main features and benefits of your competition?
PERFECT GEOGRAFIC PLACEMENT,CULTURAL BACKROUNDS, BEAUTIFULL NATURAL LAND SCAPES,GREAT INFRASTRUCTURE
• What is the unique selling proposition, that makes your product special?
I BELIVE ONE OF THE THINGS THAT MAKES MY REGION SPECIAL IS THE WARMTH OF ITS PEOPLE WHO ARE ALLWAYS WILLING TO HELP, AND HAVE A TRUE COMMITMENT WITH TOURISM AND THE SERVICE THEY GIVE.
• How can you inform customers about your product?
INTERNET, TRAVEL AGENCYS, PROMOTIONS , TELEVISION,RADIO
• What positive points about regions should you stress?
WE WILL MAKE SURE YOU HAVE THE BEST VACATIONS EVER…
• What misconceptions about your product should you try to correct?
BAJA CALIFORNIA SUR IS WITHOUT A DOUBT ONE OF THE SAFEST STATES IN MEXICO.